Make customer feedback your unfair advantage
Move beyond traditional market research and hear directly from your target audience. Understand how customers perceive your brand, where you stand against competitors, and what truly sets you apart.
Craft messaging your market actually believes
Understand how customers describe their problems and expectations, then reflect that language back in your brand and product narrative.
Build clarity around who you are for
Uncover what truly motivates your ideal customers, how they evaluate alternatives, and what drives their decisions.
Measure brand perception with confidence
Track how customers actually talk about your brand, where you stand in their minds, and what differentiates you.
Reach your target audience in minutes
Get rich insights straight from your target customers.
Use cases for product, marketing and more
Discover the numerous ways companies are benefitting from UserTest Pro.
Discover which ideas resonate and why
Before you commit to a direction, understand how your target market emotionally responds to new ideas, positioning, and messaging.
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UserTest Pro helps you compare concepts early so you can see what excites, confuses, or falls flat. This lets you invest in ideas with real market pull, not guesswork.
✓ Compare multiple concepts with real customer reactions
✓ Understand emotional and rational drivers behind preference
✓ Reduce risk before committing budget or resources
How it works
From setting up studies to recruiting participants and analyzing responses, UserTest Pro streamlines every step of the research process.
01
Define your objective
Design the exact type of research you need, from quick pulse surveys and preference tests to in-depth feedback, customer interviews and exploratory studies.
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Choose the right format, define your audience, and structure questions that uncover perception, intent, and decision drivers, not just opinions.
02
Choose your audience
Recruit participants from UserTest Pro’s vetted panel across India or invite your own customers using a secure test link.
You can also share the study directly with your audience to collect feedback at scale.
03
Analyze and share insights